The Capston, Embassy Gardens
Ballymore
Quarterly buyer update film, Episode 1 of 8
Case study
Ballymore | The Brentford Project
Quarterly buyer update film | Q1 2026
Overview
The Brentford Project is the second retained Ballymore programme produced by Over & Above. Eight quarterly buyer update films across two years, run as a Standard-tier programme alongside the Premium programme on The Capston at Embassy Gardens.
The development sits on the Brentford waterside in West London, near the Grand Union Canal junction with the Thames. The audience is the global off-plan buyer base who have committed to the scheme. Each film is a concise quarterly edit. Frequency is quarterly. The duration of commitment is two years, eight episodes.
The brief.
Ballymore's existing buyer communications across the Brentford scheme relied on quarterly written updates and ground-level photography. The brief was to extend the retained model proven on The Capston at Embassy Gardens to the West London development, delivered as a Standard-tier programme. The same cadence, the same crew, and the same production discipline, focused on ground-level cinematography and on-camera interviews rather than aerial or CGI work.
The Brentford scheme is at mid-structure stage in Q1 2026, with three tower cranes active across the corridor and the first residential cores rising above the podium. Episode 1 was scheduled to capture the development at the point where the building was visibly emerging above the surrounding context.
What we did.
Brentford runs as a Standard-tier programme. Ground-level cinematography and on-camera interviews, produced to the same editorial standard as The Capston, without aerial drone footage or CGI overlays. The focus is the people building the scheme and the structural progress visible from the ground.
Episode 1 was structured around two on-camera voices: the site manager covering the past quarter's structural works, and the sales lead covering the buyer-facing programme position. Both filmed on site, in hi-vis, with the active build framed behind. The ground-level cinematography covered the structural floor pours, the formwork on the active cores, and a setting-out station at the southern edge of the site.
As with The Capston, this is Episode 1 of an eight-episode retained programme. The contract runs to 2028. The on-camera framing and the editorial structure are now established. Each subsequent quarter will run to the same protocol.
Deliverables.
- Quarterly buyer update film (4K)
- Ground-level cinematography of structural progress
- On-camera interviews with site management and sales lead
- Consistent editorial structure across all eight episodes
- Cut-downs for the buyer email, the sales suite, the investor pack and the board deck
Result.
Episode 1 was delivered to Ballymore's customer liaison team in April 2026 and distributed to the Brentford buyer base in the Q1 2026 quarterly buyer email. The value of the retained programme compounds at every subsequent shoot.
Discuss a development.
A 20-minute call covers the development, the audiences, the cadence, and the cut. We send a written proposal within five working days.